Blucca publishes independent news, research, analysis and comparison content about the iGaming industry. This policy sets out the standards our content is expected to meet and how we hold ourselves to them.
Our Principles
- Accuracy first. We prioritise getting material facts right over being first to publish.
- Independence. Commercial relationships never determine editorial conclusions.
- Transparency. We identify our sources, methods and commercial interests.
- Accountability. We correct material errors openly and promptly.
- Clarity. We write for readers, not for search engines or sponsors.
Content Types
Every piece of content on Blucca belongs to a defined type so readers understand what they are reading.
- News: current, sourced reporting of developments.
- Analysis: interpretation of reported facts, clearly distinguished from straight news.
- Research: structured evidence, claims, sources and verification.
- Reviews: product and operator evaluation against a published methodology.
- Guides: evergreen educational content.
- Commercial content: clearly disclosed affiliate or partner material.
Sourcing
We aim to verify material facts against primary sources wherever practical, including regulatory publications, legislation, court documents, official filings, company announcements and operator terms. Where a primary source is not available, we say so and attribute the claim to the party making it. Important factual claims should be traceable to an identifiable source.
Attribution and Interested Parties
Claims made by companies, operators, regulators or other interested parties are attributed to them rather than presented as established fact. Where reliable sources disagree, we report the disagreement instead of resolving it by assertion.
Editorial Independence
Advertising, sponsorship and affiliate relationships do not influence what we report, how we assess products or which conclusions we reach. Commercial partners cannot review, approve or alter editorial content before publication, and they receive no guarantee of favourable coverage. Commercial material is labelled and kept distinct from editorial and research content. See Commercial Disclosure.
Authorship
Editorial content carries an identifiable author and publication date. Author profiles describe actual responsibilities and areas of coverage. See Our Authors.
Updates and Corrections
Articles may be updated when material facts change. Significant updates preserve the distinction between original reporting and later developments. When we confirm a material error, we correct it and record the correction. See Corrections.
Opinion and Analysis
Analysis and commentary are labelled as such and are separated from reported fact. Views expressed in analysis are those of the author and do not represent a commercial position.
Conflicts of Interest
Contributors are expected to disclose relevant interests and to step back from coverage where an interest could reasonably be perceived to affect their judgement.
Use of Technology
Where automated or AI-assisted tools are used in research or production, published content remains the responsibility of Blucca, and material claims are subject to the same sourcing and verification standards as any other content.
Related Standards
Our verification process is described in Fact Checking, and our research and evaluation criteria in Methodology.